#innovativeCounsel ™ aka #iC is a #NewLaw term to define what I believe clients' need: A new breed of lawyer -> multi-disciplinary, proactive + #ValueFocused. Blue Ocean Strategy is part of the DNA of our law firm. Part of Blue Ocean Strategy is to "Chart new markets" by studying, interacting + observing our non-clients. In other words, who would never use a law firm and why?
Legal Design Thinking. We have started by using Smart Lists as a way to "visually" share knowledge + interact with our Blue Ocean of non-clients.
The bonus is that our existing clients now have access to an innovative solution that would never have existed if we had only focused on their needs.
By way of showcase: Our Master Smart List The innovation journey continues with Visual Contracts...