The anatomy of a visual contract
Often when we tell about visual contracts the first idea that comes to mind is ‘adding visuals to the legal document’. Nevertheless, we have a totally different understanding of what a visual contract entails and would like to explain to you all the different layers of how a visual contract is built up.
The core of a visual contract is that it is a binding legal document with a better user experience,understanding and helping people with making more autonomous decisions on legal topics. A visual contract empowers people legally because it is easier to understand and increases trust because of transparent communication. This better comprehension and transparency is reached by the different layers within the design of the contract, which can be described as follows:
The layers of a visual contract exist of:
- Format & medium
- Content: pro-active content or traditional content?
- Structure - patterns and layout
- Visual style/ tone of voice/ words usage
- Interpretation
- Impact
